Sunday, February 7, 2010

MLM Lead Generation - It's All In The System

MLM Lead Generation is probably the most important component to building a successful Network Marketing business but it seems that few people focus all that much attention on it. People just burn through their warm market and then either they quit or they sit idly frustrated about their lack of success.

MLM Lead Generation is the process of finding people to talk to about your MLM business. MLM lead generation can technically be done a variety of ways from gathering leads at a tradeshow, to prospecting at the mall… However, in my opinion, MLM lead generation is most effective and easiest online.



So how is it done? How can you find the right information?

By using a concept called "Attraction Marketing" we set up MLM lead capture pages that typically offer something for free (ie: information) in return for their contact information. This is MLM lead generation. It sounds simple, but it's not as easy as it seems. There is a lot to it. Sales pages have to be effective and informative. Traffic has to be attracted to your sales pages through well designed blog posts that are keyword focused for your market.

MLM lead generation has become so much more effective nowadays with the social networks that are available.

Leads can be captured through various Internet tools such as Twitter, Facebook, MySpace and YouTube. The best place to start is to find a quality training tool focused on MLM lead generation. There are many out there, some cost money some are free. A very effective free tool can be found at Prospex. (enroll.yourprospex.com). Enrollment is free and there are many videos that will walk you through the process.

The best thing about MLM lead generation online is that once the groundwork is laid down it is mostly automated. That means that once you start generating leads for your MLM business, they will continue to roll in for months without much interaction.